Before comparing PPC advertising with article marketing, let’s extract their conceptual meaning. PPC advertising involves buying a space so as to appear on search engine listing. The process involves quite a sum of money before you can really enjoy the bliss of being listed out at prominent search engines viz, google, msn, miva etc. therefore, PPC advertising campaigns are usually run by SMEs who are ready to invest some quick bucks into the process.

Article marketing on the other hand involves posting articles in groups or individually on the article banks. The articles contain links to your website and visitors visit your website after going through the article and clicking on the link.

Practically speaking both PPC advertising and article marketing are equally beneficial to course of your business. It all depends upon the money and time factor! But if you are a business beginner and money is a big problem, the surely article marketing is the best and potent resource for your online marketing.

In terms of the results, article marketing is more effective than PPC advertising. The reason is, if you have written an informative and interesting content, the reader is bound to get attracted to your article and there is high probability of the reader to visit your website and become a loyal customer in near future, which is not the case with PPC advertising.

In addition, the article marketing generally attracts quality audience to your website for the audience is already aware about their wants and needs.  In fact, the audience is interested in your article and it is very easy for you to play with their opinion

If we consider the response factor, article marketing is usually a feeble response generator. Moreover, the amount of traffic directed to our website is generally low. Whereas,
PPC advertising the response to your website is directly proportional to the amount of money invested by you in a PPC campaign.

Whether it is PPC advertising or article marketing, it is important to take a good study of your business processes before venturing into any of these marketing campaigns!