Website Content is the content which a visitor encounters first when he/she establishes a link to the website. The word content includes sounds, video or animation, text and images.

Website content falls under two categories. One content style is very generic, not concentrating on those special keywords or phrases, while the other content style is purely SEO centric; making use of variable keyword densities.

What is the difference?

Major difference lies between how the search engine spider sees your content and makes it more visible to the visitors who are browsing different websites.

See the example as given below in order to make your understanding between these two critical genres of text.

Generic Text for Trade Website:

“3 axe corporation is the lead provider of brass and bronze home utility as well as decorative craft pieces. The company was formed under the aegis of corporate giants who have made a giant leap and a quantum effect in developing a union for antique exports.

The company channeling the trade and exports to as far as distant European countries and Middle East nations is also committed to develop a chain of retail stores across world. The chief role of the corporate guild is to embark a new era in the field of imports and exports and to popularize the name of India.”

SEO Text for Trade Website: Keyword: Brass and Bronze Exports

“3 axe corporation is the lead provider of Brass and Bronze Exports home utility as well as decorative craft pieces. The company was formed primarily to give rise to Brass and Bronze Exports under the aegis of corporate giants who have made a giant leap and a quantum effect in developing a union for antique exports.

3 axe corporation is upfront in channelising Brass and Bronze Exports to as far as distant European countries and Middle East nations is also committed to develop a chain of retail stores across world. The chief role of the corporate guild is to embark a new era in the field of imports and exports and to popularize the name of India.”

The basic function of search engine friendly text for the website is to answer your search based on relevance criteria. It is these short phrases and their equable placement which is liked by the search engine spiders.

Search Engine spiders are foodie about the keyword(s). Be cautious, too much of this food upsets spider’s stomach and it will vomit out in just seconds.