PageRank is actually a popularity graph of your website on Internet. It is the measure of quality links, which direct to your website, and eventually decide your PageRank. Your PageRank does make a big difference to your website. There is a direct link between your website’s page rank and the quality quotient too.

This makes one thing clear… higher is PageRank of individual pages of your website, higher will be your website’s linking in the search engines. However, PageRank only doesn’t counts until it is coupled with other text matching criteria incorporated by many prominent search engines.

Does a Low PR mean lower traffic?

Not necessarily! There are examples of many websites having Low PR, but they are doing pretty well. Such sites have many referral links, which maintain and give a good yield of traffic linked to such websites.

PageRank controls Online Revenue too!

However, this largely depends upon the source through which your overall revenue stream comes. And if it is from selling link ads then yes it is an innate outcome that PageRank of your website will control your revenue too?